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Gucci is pleased to announce the launch of a campaign dedicated to the new GUCCI 25H, showcasing the watch design in a series of striking compositions and a video inspired by the art of watchmaking....

The automatic edition of the GUCCI 25H is the House’s first mechanical watch in the super-slim sports-luxe mode, fitted with a debut in-house calibre, the GG727.25. In recognition of this milestone moment in Gucci’s watchmaking history and celebrating the timepiece’s multi-layered design, the campaign is shot in a watchmaker’s studio. It includes portraits of models ‘at work’ wearing GUCCI 25H styles and still life representations of the watches, all set among technical drawings, cogs, dials and movements.

The GUCCI 25H automatic steel edition takes center stage in the new imagery. Capturing the design’s impressively thin 7.2mm case, sleek bezel and contemporary architectural details, the images composition also highlights its satin-brushed finishing and dark-grey horizontal lines.

Other images showcase the different sizes and styles of the GUCCI 25H quartz editions. Each is crafted with an ultra-fine 4mm case and features signature Gucci details and a five-link integrated bracelet design. With a steel and 18kt yellow gold-plated case, one edition is presented in two different sizes. Another, with a steel case and a silver brass dial, is accompanied by the smaller version with a diamond-embellished bezel and a white brass dial.


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About Gucci Timepieces

Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.


Rigorously made in Switzerland, Gucci watches are recognized for their innovative and contemporary design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. For more information about Gucci Timepieces, please visit Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful Luxury and Sport and Lifestyle brands.