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Buying jewelry is complicated. Most people want to buy the nicest piece of jewelry available for the dollar amount that they have in mind. The problem is not only recognizing what it is that you are buying, but even knowing exactly what it is that you want to buy in the first place. Most of us have heard of the 4 C's(carat, color, clarity and cut) but we don't really "get" it when it applies to a piece of jewelry that we are holding in our hand. There are other questions floating in our minds such as are there other things besides the 4 C's that should be taken into consideration before making a purchase. REEDS Jewelers is happy to help. We understand jewelry as well as the standards and specifications that apply to it. We'll do our best to explain what makes one particular piece of jewelry more valuable than one that, by appearance alone, seems to be identical or at least comparable.

Our education section will also provide you with a helpful tool for jewelry sizing, care & cleaning, and a glossary explaining jewelry industry terms. If you have any questions, please feel free to contact us and speak with one of our jewelry experts.