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Museum Classic

BOLD Evolution

BOLD Verso

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About Movado

Movado has been a brand in motion for more than a century—always moving forward, evolving, and innovating. This stunning collection of timepieces set the standard for timeless modern style with a dedication to exquisite craftsmanship, innovation, and iconic design. The extensive collection—ranging from the renowned Museum Dial to innovative self-winding automatic watches and everything in between—means that no matter what you’re looking for, there’s a Movado watch for you.




In 1881, Achilles Ditesheim, a young entrepreneur, opened a small workshop in La Chaux-de- Fonds, Switzerland, at the heart of the Swiss watch industry. In 1905 he renamed the company Movado, an Esperanto word meaning “always in motion,” and defined the spirit of the company forever. This dedication to progress has carried Movado onwards and, with more than 100 patents and 200 international awards for watch design and time technology, Movado continues innovating into the future. 



Movado’s most iconic design, the Museum Dial, is a masterpiece of minimalism. Created by Nathan George Horwitt in 1947, the dial was inspired by a marriage of the timeless and the contemporary, combining the oldest form of time-telling—the sundial— with the groundbreaking modernist concept of simplicity of form by placing a single, elegant dot at 12 o’clock to symbolize the sun at high noon. In 1960, New York City’s Museum of Modern Art recognized the design genius of the piece and accepted it into the permanent collection, making it the first watch dial to receive such an honor. 



Iconic design with a cool, contemporary attitude. Movado BOLD sets the trends with a sharp design aesthetic that combines Movado’s signature dot motif with exciting new materials, vibrant color choices, and eye-catching textures. These watches are designed for the forward-thinking watch aficionado, always ahead of the curve. 



Automatic watches are powered by the motion of your body. With every tap of the screen, every flick of your wrist, you power the mechanical marvel that is a Movado automatic watch. Designed to be as beautiful as they are functional, these self-winding styles have power reserves that can last up to 50 hours.