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Engagement Ring Timing

When Is The Best Time To Buy A Diamond Engagement Ring?

When Is The Best Time To Buy A Diamond Engagement Ring?

As you’re browsing the web for what’s one of the most important purchases of your life, you’re probably wondering—does the time of year make a difference? Do engagement rings go on sale at a certain time of year, like around the holidays or when proposals tend to peak?

We’ll be straight up—when it comes to the best time to buy an engagement ring, there’s no definitive answer. But we do have some tips to ensure you’re the most likely to find diamonds and engagement rings on sale or at the best price possible.

As you’re browsing the web for what’s one of the most important purchases of your life, you’re probably wondering—does the time of year make a difference? Do engagement rings go on sale at a certain time of year, like around the holidays or when proposals tend to peak?

We’ll be straight up—when it comes to the best time to buy an engagement ring, there’s no definitive answer. But we do have some tips to ensure you’re the most likely to find diamonds and engagement rings on sale or at the best price possible.


TIP 1: SIGN UP FOR EMAILS TO STAY IN THE LOOP.

At REEDS, we often hold a number of promotions and sales throughout the year and the best way to ensure you’re buying an engagement ring at the best time is to stay updated on all those events. Head to www.reeds.com and drop your email address in the box at the bottom of our homepage (it’s right above our footer on the right side). You’ll get a heads up on when engagement rings go on sale, and when diamonds go on sale, too. You’ll also get other updates that might help—sometimes a special financing offer can help you rack up savings in the long run.

TIP 1: SIGN UP FOR EMAILS TO STAY IN THE LOOP.

At REEDS, we often hold a number of promotions and sales throughout the year and the best way to ensure you’re buying an engagement ring at the best time is to stay updated on all those events. Head to www.reeds.com and drop your email address in the box at the bottom of our homepage (it’s right above our footer on the right side). You’ll get a heads up on when engagement rings go on sale, and when diamonds go on sale, too. You’ll also get other updates that might help—sometimes a special financing offer can help you rack up savings in the long run.

TIP 2: TRY TO SHOP AROUND HOLIDAYS OR DURING BRIDAL SEASON.

While every retailer has their own schedule for engagement ring sales and bridal events, you can bet that most engagement rings and diamonds will be promoted during the busiest proposal seasons. Those tend to fall from spring into summer and around the holidays. Check the calendar around your ideal timeline and if you can hold off until a probable sale period, you might score the best deal.

TIP 2: TRY TO SHOP AROUND HOLIDAYS OR DURING BRIDAL SEASON.

While every retailer has their own schedule for engagement ring sales and bridal events, you can bet that most engagement rings and diamonds will be promoted during the busiest proposal seasons. Those tend to fall from spring into summer and around the holidays. Check the calendar around your ideal timeline and if you can hold off until a probable sale period, you might score the best deal.

TIP 3: GET PRICING INSIGHT FROM AN EXPERT.

One final way to make the carat size of your engagement ring appear larger is to be strategic about the style. Certain shapes, like ovals and pears particularly, make the diamond look larger. Another option is choosing a smaller center stone with a setting that maximizes visual impact—opting for a prong setting (with less prongs), a bezel setting, or a stunning halo can all make that center stone pop and appear larger than it is.

TIP 3: GET PRICING INSIGHT FROM AN EXPERT.

One final way to make the carat size of your engagement ring appear larger is to be strategic about the style. Certain shapes, like ovals and pears particularly, make the diamond look larger. Another option is choosing a smaller center stone with a setting that maximizes visual impact—opting for a prong setting (with less prongs), a bezel setting, or a stunning halo can all make that center stone pop and appear larger than it is.

TIP 4: EDUCATE YOURSELF & EXPLORE ALL THE OPTIONS.

With an enormous spectrum of diamond and ring types to choose from, there are ways to stay budget friendly without waiting for a sale. For example, did you know that a lab-grown diamond is compositionally and optically identical to a mined diamond, but can save you a ton in comparison? This is another thing that one of our diamond experts can shed light on. They may also be able to offer creative solutions to help you get exactly what you’re looking for at a certain price point—perhaps helping you design your own ring or customize options to keep it on budget.

TIP 4: EDUCATE YOURSELF & EXPLORE ALL THE OPTIONS.

With an enormous spectrum of diamond and ring types to choose from, there are ways to stay budget friendly without waiting for a sale. For example, did you know that a lab-grown diamond is compositionally and optically identical to a mined diamond, but can save you a ton in comparison? This is another thing that one of our diamond experts can shed light on. They may also be able to offer creative solutions to help you get exactly what you’re looking for at a certain price point—perhaps helping you design your own ring or customize options to keep it on budget.


Remember, it’s rare to find huge savings on diamonds from the most reputable sources, so major markdowns might be an indicator of quality issues (or worse). Instead, think creatively about how to combine diamond engagement ring sales, financing, and custom design options to your wallet’s advantage.

With an enormous spectrum of diamond and ring types to choose from, there are ways to stay budget friendly without waiting for a sale. For example, did you know that a lab-grown diamond is compositionally and optically identical to a mined diamond, but can save you a ton in comparison? This is another thing that one of our diamond experts can shed light on. They may also be able to offer creative solutions to help you get exactly what you’re looking for at a certain price point—perhaps helping you design your own ring or customize options to keep it on budget.